Logo Design

This is the logo for “Touch FM”. It features the company’s corporate colours, which are red and silver. They have turned top of the letter H into a radio aerial just to add effect and also to attract the possible listeners. Below the text, there is a silver sub box with the wavelength in which the listeners can find the station on when tuning their radio. This logo has all the essentials to be upbeat whilst also being very informative as potential listeners can look at it and straight away will be able to know where to tune in to listen to it. It’s also not too complicated which means it’s easy for the human eye to look at and it’s not to in your face 

When you think of hearts, you automatically think of love and happiness, which is what the creators of this logo were thinking of when putting together this logo. The first thing I saw was that the letter A had been transformed into a heart, and the corporate colours are blended across the word “heart”. A tint of red when then fades into pink, purple and finally blue. This logo also features the wavelength in which the listeners can find the station on the radio. The colours that have been used across the logo really go well together and they look even better when they’ve been mixed into one fade across the word.

This is the logo for “KISS FM”. The first thing that I noticed straight away is that the end S is facing the opposite way, I think it gives the effect that the 2 letter “S”’s are kissing each other, hence the name”KISS FM”. The logo font is like cartoon/bubbly writing and gives helps to send a message to the listener that it’s a relaxed type of radio show which has a bit of laugh and also plays top music. If you look closely at the two S’s, when facing each other the bottom part looks like a smiley face and the top part looks like a heart. This is why the top part is pink and the rest of the text is a sort of grey colour. This is like a hidden message to the viewer which not everyone will pick but I find it really very clever.